Модель:
RUR 5676
Discover the incredible power of fonts to influence your decisions, alter your perceptions, stir your emotions and change how you understand the world We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. - Fonts can alter the meanings of words right before your very eyes. - See what personalities fonts have, and what they reveal about YOUR personality. - Explore how you respond to fonts emotionally and can make fonts work for your message. - Be amazed that a font has the power to alter the taste of your food. This book is for anyone who is interested in giving words impact, who loves words and how they influence us.
Модель:
RUR 2153
Down where worms wriggle and microbes squirm, there's a whole world waiting to be discovered... Under Your Feet delves beneath the Earth's surface and explores the diverse wonders hidden there. Encounter creatures of the deep and marvel at the mind-boggling size of the humongous fungus - the biggest organism in the world. Learn how one handful of ordinary soil contains more organisms than there are people on Earth, and carry out experiments using dirt from your own back garden. Under Your Feet offers you the opportunity to expand your knowledge of the natural world and soil-dwelling creatures big and small. Bursting with colourful illustrations and photography, this is the perfect book for budding young plant experts, animal fanatics, and geologists, and anyone who is curious about the ground we walk on.
Модель:
RUR 2325
Scientists often take a leaf from nature when devising inventions. Find out more and let your imagination soar: Discover how nature has inspired some great creations, from the Wright Brothers' first aeroplane to Eiji Nakatsu's bullet train. Meet brilliant birds, boisterous bats, and family trees as we celebrate the creatures of the sky. Explore the human and natural world, from bee discos to the design of outer-space cameras.
Модель:
RUR 1949
Why does one smoker die of lung cancer but another live to 100? The answer is ‘The Hidden Half’ – those random, unknowable variables that mess up our attempts to comprehend the world. We humans are very clever creatures – but we’re idiots about how clever we really are. In this entertaining and ingenious book, Blastland reveals how in our quest to make the world more understandable, we lose sight of how unexplainable it often is. The result – from GDP figures to medicine – is that experts know a lot less than they think. Filled with compelling stories from economics, genetics, business, and science, The Hidden Half is a warning that an explanation which works in one arena may not work in another. Entertaining and provocative, it will change how you view the world.
Модель:
RUR 1229
For fans of How to Train Your Dragon and The Hobbit the sizzling, magical fantasy adventure that began with A Darkness of Dragons continues... Brave friends Patch, Wren and Barver are no strangers to danger. They take peril in their stride as they seek out their deadly foe - the evil Piper of Hamelyn. But trying to stop his quest for power may end in a battle that will tear the three young heroes' world apart.
Модель:
RUR 1522
A fascinating and engaging picture book exploring 80 exciting ways to travel, both past and present - from the obvious, to the crazy! Travel around the world by yacht, tram, train, unicycle, jetpack, camel... any way you can imagine, in this non-fiction children's book. Every mode of transport is part of a charming scene. See how astronauts travel around space, watch surfers ride the waves at the beach, and race to an emergency with the firefighters. Illustrator Katy Halford's beautiful drawings brings the scenes to life and fun complementary facts will prompt discussion and laughter between readers. How would you choose to travel? Donkey, pedalo, moon buggy? From the small to the big, the familiar to obscure, take your pick from the amazing 80 shown in DK's Around the World in 80 Ways!
Модель:
RUR 805
Meet the gods, goddesses, and people of Ancient Rome, in DK's amazing Ancient Rome Ultimate Sticker Book, with more than 250 reusable stickers. Take a trip back in time to the world of Ancient Rome and learn what armour Roman soldiers wore to protect themselves, how the gladiators fought in the Colosseum, and what would have been on the table at a Roman banquet. Create a market scene with the colourful stickers and take the quiz to test your knowledge. Fact filled and packed with reusable stickers, Ancient Rome Ultimate Sticker Book is one that children will pick up time and time again.
Модель:
RUR 1493
Learn to read with Hiccup! The How to Train Your Dragon Beginner Readers are the perfect way to introduce your child to Hiccup and the magical world of reading. Join Hiccup in a race against time in this Beginner Reader for 5-7 year olds based on a popular episode of DreamWorks Dragons: Defenders of Berk! When a series of lightning storms hit Berk, Vikings claim Thor is angry at the village for allowing Toothless, a dangerous Night Fury, to live among them. It's up to Hiccup to prove Toothless' innocence before he is banned from Berk forever. Adapted by Ellie O'Ryan.
Модель:
RUR 2237
A classic self-improvement title by the author of the bestselling Think and Grow Rich. It is possible to make all your dreams come true - just think positively and discover how to awaken hidden powers within you. This book will show you just how easy it is. Learn how to: - motivate yourself - develop personal initiative and self-discipline - use creative visualization - employ organized thinking and concentrate your effort - find job satisfaction - raise your energy levels
Модель:
RUR 3032
Are men's and women's brains really different? Why are teenagers impulsive and rebellious? And will it soon be possible to link our brains together via the Cloud? Drawing on the latest neuroscience research, this visual guide makes the hidden workings of the human brain simple to understand. How the Brain Works begins with an introduction to the brain's anatomy, showing you how to tell your motor cortex from your mirror neurons. Moving on to function, it explains how the brain works constantly and unnoticed to regulate heartbeat and breathing, and how it collects information to produce the experiences of sight, sound, smell, taste, and touch. The chapters that follow cover memory and learning, consciousness and personality, and emotions and communication. There's also a guide to the brain's disorders, including physical problems, such as tumours and strokes, and psychological and functional disorders, ranging from autism to schizophrenia. Illustrated with bold graphics and step-by-step artworks, and peppered with bite-sized factoids and question-and-answer features, this is the perfect introduction to the fascinating world of the human brain.
Модель:
RUR 1072
Use your amazing spotting skills to hunt for hidden objects, colours and shapes and have fun with activities in this super-busy, action-packed sticker activity book. With exciting town-based scenes, wipe-clean pages and over 100 reusable stickers you can revisit the world of Learn and Go time and again.
Модель:
RUR 1238
Create your own picture maps with this sticker book showing the countries and colourful flags of the world, with over 300 full-colour stickers. Learn all about flags and world geography for kids with this informative and fun Flags of the World Ultimate Sticker Book, fully revised and updated with the most current geographic information and flag imagery. Travel around the world continent by continent and learn where far-away countries are. Discover which places have dragons on their flags, how many countries there are in Asia, and the number of stars on the flag of the United States. These sticker books make learning fun - just read the captions and choose the flag that best fits in the space available. Don't forget that your stickers can be stuck down and peeled off again and again. You can also use extra flag stickers to decorate your own books or for project work at school.
Модель:
RUR 1166
A fascinating and engaging picture book exploring 80 exciting ways to travel, both past and present - from the obvious, to the crazy! Travel around the world by yacht, tram, train, unicycle, jetpack, camel... any way you can imagine, in this non-fiction childrens book. Every mode of transport is part of a charming scene. See how astronauts travel around space, watch surfers ride the waves at the beach, and race to an emergency with the firefighters. Illustrator Katy Halfords beautiful drawings brings the scenes to life and fun complementary facts will prompt discussion and laughter between readers. How would you choose to travel? Donkey, pedalo, moon buggy? From the small to the big, the familiar to obscure, take your pick from the amazing 80 shown in DKs Around the World in 80 Ways!
Модель:
RUR 1166
A fascinating and engaging picture book exploring 80 exciting ways to travel, both past and present - from the obvious, to the crazy! Travel around the world by yacht, tram, train, unicycle, jetpack, camel... any way you can imagine, in this non-fiction childrens book. Every mode of transport is part of a charming scene. See how astronauts travel around space, watch surfers ride the waves at the beach, and race to an emergency with the firefighters. Illustrator Katy Halfords beautiful drawings brings the scenes to life and fun complementary facts will prompt discussion and laughter between readers. How would you choose to travel? Donkey, pedalo, moon buggy? From the small to the big, the familiar to obscure, take your pick from the amazing 80 shown in DKs Around the World in 80 Ways!
Модель:
RUR 4846
A journey of discovery through our natural world. Bushcraft and survival legend Ray Mears takes us on his own lifetime's journey through the natural world, into the British countryside and across continents, and shows us how to tune our senses, enhance our experience of nature, and understand our place within it. Guiding us through practical fieldcraft tips, Ray brings us up close with creatures we share our planet with, and reveals how we can learn from them, from the stealth of the leopard to the patience and stillness of the crocodile, and even the colour-changing camouflage of the octopus. With Ray as your companion, you will unlock the hidden secrets of the wild and begin to see, instead of merely look.
Модель:
RUR 4117
The revolutionary guide to re-thinking and combating stress from the bestselling author of The 4 Pillar Plan. "It's thought that between 70 and 90% of GP consultations are related to stress" This has to change. Dr Rangan Chatterjee knows this better than anyone. As a practising GP he's seen first-hand how stress affects his patients and has found simple but effective methods to help them. Now he's on a mission to show that combatting stress is easier than you think. He shows how a small change in the way you approach your BODY MIND RELATIONSHIPS PURPOSE can help you lead a more fulfilled, calmer life. In The Stress Solution, Rangan offers simple and achievable interventions to help you re-set your life, offering simple tools for how to cope with modern-life, including: · How to design your morning routine effectively · How to keep a touch diary · How to mute your digital world and make maoi mates · How to eat the alphabet Packed with personal accounts and patient cases, this book will become your blueprint on how to live stress-free in the modern world.